{"product_id":"at-vm750xsh-dual-moving-magnet-phono-cartridge","title":"AT-VM750xSH Dual Moving Magnet Stereo Cartridge","description":"\u003cbuilder-component rev=\"frd2kioncy\" api-key=\"48d1cdcd52ec4d289f1ef8c4f75da167\" options='{\"locale\":\"Default\"}' name=\"product-description\" entry=\"27717c41ff8d48c9a6ab32a5cb56ed97\"\u003e\n\n\u003c!-- ***** Generated by Builder.io on Fri, 20 Mar 2026 17:30:33 GMT ***** --\u003e\n\n\u003cstyle type=\"text\/css\" class=\"builder-styles builder-api-styles\"\u003e\/*start:h47494*\/.css-h47494{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;}\/*end:h47494*\/ \/*start:fqn7l7*\/.css-fqn7l7.builder-block{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;position:relative;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;margin-top:20px;line-height:normal;height:auto;margin-right:200px;margin-left:200px;}@media only screen and (max-width:991px){.css-fqn7l7.builder-block{margin-left:20px;margin-right:20px;}}\/*end:fqn7l7*\/ \/*start:1qggkls*\/.css-1qggkls{outline:none;}.css-1qggkls p:first-of-type,.css-1qggkls .builder-paragraph:first-of-type{margin:0;}.css-1qggkls \u003e p,.css-1qggkls .builder-paragraph{color:inherit;line-height:inherit;-webkit-letter-spacing:inherit;-moz-letter-spacing:inherit;-ms-letter-spacing:inherit;letter-spacing:inherit;font-weight:inherit;font-size:inherit;text-align:inherit;font-family:inherit;}\/*end:1qggkls*\/ \/*start:1fcnli4*\/.css-1fcnli4.builder-block{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;position:relative;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;margin-top:20px;margin-left:200px;margin-right:200px;}@media only screen and (max-width:991px){.css-1fcnli4.builder-block{content-visibility:auto;contain-intrinsic-size:875px;margin-left:20px;margin-right:20px;}}@media only screen and (max-width:640px){.css-1fcnli4.builder-block{content-visibility:auto;contain-intrinsic-size:1693px;}}\/*end:1fcnli4*\/ \/*start:1840m1q*\/.css-1840m1q{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}@media (max-width:999px){.css-1840m1q{-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;}}\/*end:1840m1q*\/ \/*start:2keume*\/.css-2keume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;line-height:normal;width:calc(50% - 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It utilizes two magnets, positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. But the new VMx series also introduces material and design changes to further refine the sound, offering responsive playback that is especially sensitive to the dynamism of musical expression.  \u003c\/p\u003e\n\u003cp\u003eAll VMx cartridges feature a generator with paratoroidal coil construction: two coils per channel – one stacked behind the other – for greatly improved efficiency. A center shield plate separates the left and right channels to reduce crosstalk and maintain a clear stereo image. The copper wire used for the coils has been upgraded to PCUHD® (Pure Copper Ultra High Drawability), resulting in richer, more nuanced audio reproduction. The number of coil turns has also been slightly reduced to improve transient response, allowing the cartridge to react more quickly to signal changes for stunningly clean music with lifelike immediacy.\u003c\/p\u003e\n\u003cp\u003eThe new, lightweight Shibata stylus of the AT-VM750xSH provides greater surface contact with the record groove than an elliptical stylus does, resulting in the pickup of ultra-high frequencies with minimal abrasion and distortion. This nuanced audio reproduction is further enhanced by the adoption of a solid boron cantilever, which transmits signals about 2.5 times faster than the previous model’s aluminum pipe, resulting in more accurate reproduction of dynamic musical passages.\u003c\/p\u003e\n\u003cp\u003eWe’ve also added threaded inserts to the die-cast aluminum body of each VMx cartridge, making it easier to mount (just two screws required), especially to the integrated tonearms common on high-end turntables. And a new V-cut in the stylus’s flip-up protector provides quick reference of the stylus position, serving as a guide when lowering the stylus onto a record.\u003c\/p\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cstyle data-emotion-css=\"1fcnli4\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-block builder-8bf4b4f22cb140539470f9dc59abd031 builder-has-component css-1fcnli4\" builder-id=\"builder-8bf4b4f22cb140539470f9dc59abd031\"\u003e\n\u003cstyle data-emotion-css=\"1840m1q\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-columns css-1840m1q\"\u003e\n\u003cstyle data-emotion-css=\"2keume\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-column css-2keume\"\u003e\u003cdiv class=\"builder-blocks builder-blocks-child css-h47494\" builder-type=\"blocks\"\u003e\n\u003cstyle data-emotion-css=\"hgfgng\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-block builder-aa105a3dde6a4a6db65037713c4d20cb builder-has-component css-hgfgng\" builder-id=\"builder-aa105a3dde6a4a6db65037713c4d20cb\"\u003e\u003cspan class=\"builder-text css-1qggkls\"\u003e\u003ch3\u003eEasy to Install \u0026amp; Use\u003c\/h3\u003e\n\u003cp\u003eEach AT-VMx cartridge body has threaded inserts, enabling it to be mounted to a headshell with just two screws - no nuts required. And the redesigned stylus protector now includes a V-cut for easy reference of the stylus's position when lowering it onto a record.\u003c\/p\u003e\n\u003ch3\u003eHighly Efficient Generator\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe paratoroidal coil construction of the cartridge’s generator – two PCUHD coils per channel, one stacked behind the other – greatly improves electromagnetic performance, while a slight reduction in coil turns* enhances transient response for clean, lifelike sound.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eSolid Boron Cantilever and Metal Body\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe three premium VMx models (AT-VM760x, AT-VM750x, AT-VM745x) feature a solid boron cantilever. Naturally lightweight and rigid, boron transmits signals from the record groove faster than an aluminum cantilever. The result is more accurate sound reproduction that’s particularly noticeable on dynamic musical passages. The die-cast aluminum body reduces vibrations and resonance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eInterchangeable Styli\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSince all AT-VMx and VM Series cartridges share the same body design and have a removable stylus, you can use almost any AT-VMNx or VMN replacement stylus* with any VMx or VM cartridge for easy experimentation with sound characteristics.\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cstyle data-emotion-css=\"bst442\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-column css-bst442\"\u003e\u003cdiv class=\"builder-blocks builder-blocks-child css-h47494\" builder-type=\"blocks\"\u003e\n\u003cstyle data-emotion-css=\"1y6p72u\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-block builder-2e3a9d8abc7d4480ab0dac9222cb0040 css-1y6p72u\" builder-id=\"builder-2e3a9d8abc7d4480ab0dac9222cb0040\"\u003e\n\u003cpicture\u003e\u003csource srcset=\"https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=100 100w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=200 200w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=400 400w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=800 800w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=1200 1200w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=1600 1600w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=2000 2000w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?format=webp\u0026amp;width=783 783w\" type=\"image\/webp\"\u003e\u003cstyle data-emotion-css=\"1hbf805\"\u003e\u003c\/style\u003e\n\u003cimg alt=\"cartridge and close-up of needle\" loading=\"lazy\" class=\"builder-image css-1hbf805\" src=\"https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=783\" srcset=\"https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=100 100w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=200 200w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=400 400w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=800 800w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=1200 1200w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=1600 1600w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=2000 2000w, https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F48d1cdcd52ec4d289f1ef8c4f75da167%2F0f8779aa0b1643509bcadbc9e029c1c8?width=783 783w\" sizes=\"(max-width: 638px) 92vw, (max-width: 998px) 29vw, 56vw\"\u003e\u003c\/picture\u003e\u003cstyle data-emotion-css=\"xkz27p\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-image-sizer css-xkz27p\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle data-emotion-css=\"1a8qfjx\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-block builder-4a1b4b4eaf2c4298968d2b5abecf9651 builder-has-component css-1a8qfjx\" builder-id=\"builder-4a1b4b4eaf2c4298968d2b5abecf9651\"\u003e\u003cspan class=\"builder-text css-1qggkls\"\u003e\u003ch3\u003eAll in the Design\u003c\/h3\u003e\n\u003cp\u003eThe Vertical Dual Magnet design closely mirrors the cutter head used to make the vinyl master\u003c\/p\u003e\n\u003cp\u003eThe standard cutter head (used to record the vinyl master) uses two transducer coils, mounted perpendicular to each other at 45 degrees from horizontal, to cut the channel: one in each wall of the 90-degree record groove.\u003c\/p\u003e\n\u003cp\u003eThe AT-VMx cartridges use the same 90-degree V-Shape configuration as the cutter head. This way, the cartridge achieves accurate tracking, excellent channel separation, high definition of the stereo image, and extreme clarity over the entire audio spectrum.\u003c\/p\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cstyle data-emotion-css=\"oureej\"\u003e\u003c\/style\u003e\n\u003cdiv class=\"builder-block builder-b3eb114dc1c44a05b69e4b8e156f194a builder-has-component css-oureej\" builder-id=\"builder-b3eb114dc1c44a05b69e4b8e156f194a\"\u003e\u003cspan class=\"builder-text css-1qggkls\"\u003e\u003ch3\u003ePremium Models\u003c\/h3\u003e\n\u003cp\u003eThese Premium moving magnet cartridges feature die-cast aluminum housings, which reduce vibrations and resonance, as well as boron cantilevers (on 45xML, 50xSH, and 70xSL models), which more quickly transmit vibrations from the record groove.\u003c\/p\u003e\n\u003ch3\u003eWhat Shape to Choose?\u003c\/h3\u003e\n\u003cp\u003eThe purpose of a stylus is to ride along the record groove, capturing movement, which is then transferred into an electrical signal within the cartridge. Audio Technica produces styli in five different shapes (Conical, Eliptical, Microlinear, Shibata, and Special Line Contact) that make contact with the record groove and capture movement in different ways, creating unique sound characteristics.\u003c\/p\u003e\n\u003ch3\u003eConical Styli\u003c\/h3\u003e\n\u003cp\u003eThe Conical stylus is the simplest and most widely used stylus. Its spherical tip normally touches the center of the record groove walls. A conical stylus works best for low- to moderately-priced turntables and audio setups. It is also ideal for mono (vinyl with one channel) and older 78 RPM records. However, its shape prevents it from making detailed contact with much of the record groove walls, resulting in less fidelity.\u003c\/p\u003e\n\u003ch3\u003eElliptical Styli\u003c\/h3\u003e\n\u003cp\u003eThe eliptical stylus has two radii, the front radius being wider than the side radius. The front radius rides in the center of the groove like a conical, while the smaller side radius makes more contact with the groove walls. More contact with the record groove walls delivers a higher level of fidelity.\u003c\/p\u003e\n\u003ch3\u003eMicrolinear Styli\u003c\/h3\u003e\n\u003cp\u003eThe Microlinear stylus almost exactly duplicates the shape of the cutting stylus that produces the original master disc (the disc used to create the pressed vinyl record). This likeness enables the Microlinear stylus to track portions of the groove other styli cannot reach, resulting in extremely accurate tracing of high-frequency passages and a flat frequency response within the audible range. The unique multilevel shape also wears more evenly, greatly extending record and stylus life.\u003c\/p\u003e\n\u003ch3\u003eShibata Styli\u003c\/h3\u003e\n\u003cp\u003eThe Shibata stylus was originally developed to play four-channel (quadraphonic) vinyl records. The Shibata stylus has two radii, similar to an elliptical stylus. However, the radii of a Shibata stylus allow for more surface contact and effective pickup of ultra-high frequencies with less groove stress and distortion.\u003c\/p\u003e\n\u003ch3\u003eSpecial Line Contact Styli\u003c\/h3\u003e\n\u003cp\u003eThe special line contact stylus is shaped to track the record groove with the highest level of precision, resulting in excellent high-frequency response, low distortion, and minimum abrasion. The special line contact stylus makes more surface contact than any other stylus shape. It should be noted that due to its high fidelity, the line contact stylus may produce more noise on heavily worn records. The line contact tip is used on our higher-end cartridges.\u003c\/p\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cstyle data-emotion-css=\"1n465md\"\u003e\u003c\/style\u003e\n\u003cimg src=\"https:\/\/cdn.builder.io\/api\/v1\/pixel?apiKey=48d1cdcd52ec4d289f1ef8c4f75da167\" aria-hidden=\"true\" alt=\"\" role=\"presentation\" width=\"0\" height=\"0\" class=\"builder-block builder-pixel-yiki2c27ddi css-1n465md\" builder-id=\"builder-pixel-yiki2c27ddi\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/builder-component\u003e\n\u003cscript async src=\"https:\/\/cdn.builder.io\/js\/webcomponents\"\u003e\u003c\/script\u003e","brand":"Audio Technica","offers":[{"title":"Default Title","offer_id":52141710049594,"sku":"audio-technica-AT-VM750xSH","price":369.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/0245\/7402\/files\/at-vm750xsh_h_04-Photoroom.jpg?v=1765825065","url":"https:\/\/www.moon-audio.pro\/products\/at-vm750xsh-dual-moving-magnet-phono-cartridge","provider":"Moon Audio","version":"1.0","type":"link"}